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Privacy Policy & Children's Privacy Notice

Effective Date: May 21, 2026

Stand Kids, Inc. ("Stand," "we," "us") operates standkids.com and app.standkids.com.

Stand helps kids learn entrepreneurship with parent supervision. Because Stand is designed for kids, we take children's privacy seriously and comply with COPPA.

Parent Consent

Kids may use Stand only with permission from a parent or legal guardian. Before we collect or store a child's information on our servers, a parent must give consent.

Information We Collect From Parents

We may collect:

  • Parent name, email, phone number, and consent details
  • Billing and shipping information through Stripe
  • Subscription and purchase history
  • Support messages, feedback, and communications
  • Optional SMS opt-in information

We do not store full credit card numbers.

Information We Collect From Kids

Before parent consent, a child's work stays on the device and is not sent to our servers.

After parent consent, we may collect limited information needed to run Stand, including:

  • First name or display name
  • Age or age range
  • Business ideas, brand details, product ideas, pricing, logos, and designs
  • Storefront drafts and parent-approved storefront content
  • AI prompts and tool inputs
  • Learning progress and activity in the app

We try not to collect last names, home addresses, school names, phone numbers, emails, passwords, or other sensitive personal information from kids.

How We Use Information

We use information to:

  • Provide and personalize the Stand experience
  • Help kids build their businesses
  • Verify parent consent
  • Process payments and orders
  • Ship starter kits or products
  • Improve the product
  • Communicate with parents

We do not sell personal information. We do not use children's data for behavioral advertising.

Public Storefronts

If a parent approves publishing a storefront, some information may become public, such as:

  • Business name
  • Kid's first name only
  • Kid's age
  • Mission statement
  • Brand images or product mockups

We do not publicly show last names, emails, phone numbers, addresses, or other identifying information.

Parents can ask us to edit or unpublish a storefront by emailing hello@standkids.com.

Service Providers

We use trusted service providers to operate Stand, including tools for:

  • AI text and image generation
  • Payments
  • Email and SMS
  • Fulfillment
  • Hosting
  • Product analytics

We share only the information needed for those services. We do not sell children's personal information.

Session Replays

With parent consent, we may record session replays during the early-access pilot to understand where kids get stuck.

These recordings show activity inside the Stand app only. They do not use the device camera or microphone and do not record other tabs.

Replays are used only to improve Stand, are limited to authorized team members, and are deleted within 90 days. Parents can withdraw consent or request deletion at any time.

Cookies and Local Storage

We use limited cookies and local storage to:

  • Keep users signed in
  • Save onboarding progress
  • Support basic app functionality
  • Understand product usage

We do not use cookies to advertise to children or track them across other sites.

SMS

Parents may opt in to receive SMS updates. SMS is optional and never required to use Stand.

Parents can opt out at any time by replying STOP.

Stand does not send marketing texts to children.

AI Features

Stand uses AI tools to help kids brainstorm names, branding, products, copy, and learning activities.

Kids should not enter private personal information into AI tools. Parents are responsible for reviewing AI-generated content before it is published or used publicly.

Parent Rights

Parents may request to:

  • Review their child's information
  • Correct it
  • Delete it
  • Withdraw consent
  • Close a child profile
  • Limit certain features

Requests can be sent to hello@standkids.com.

Data Retention and Deletion

We keep parent and child data while the subscription is active.

After a subscription ends, some business data may be retained so the child can keep what they built. Parents can request deletion at any time.

Verified deletion requests are completed within 30 days where possible.

Security

We use reasonable safeguards, including encrypted connections, limited database access, server-side keys, and content moderation.

No system is completely secure. If we discover a breach involving personal information, we will notify affected parents by email.

Changes

We may update this policy from time to time. If we make material changes, especially about children's data, we will notify parents and update the effective date.

Contact

Questions or privacy requests can be sent to:

Stand Kids, Inc.
1875 Century Park East, 12th Fl.
Los Angeles, CA 90067
hello@standkids.com

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